A guide to TikTok for real estate agents | REM

ByLinda V. Selden

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Are you ready to shun typical internet marketing solutions like doorway knocking in favour of fashionable glow ups and Do it yourself clips on TikTok? In this write-up, we’ll demonstrate you how to encourage authentic estate on TikTok. We’ll also show you how some successful Realtors use the application and what they are putting up on the platform.

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TikTok authentic estate hashtags have gained hundreds of thousands of views. As of December 2021, the hashtag #homesforsale has gained around 24.4 million sights and the hashtag #luxuryrealestate received more than 566 million views. It is no question a lot of Realtors are observing accomplishment with TikTok.

TikTok was the fastest rising app in 2020, spurred by COVID-19 lockdowns and the point that individuals desired a enjoyment, convenient way to connect with their friends. TikTok at present has above 1 billion energetic people. One argument in opposition to using TikTok for serious estate marketing and advertising is that the platform is made up of 60 for each cent Gen Z users. However, this is not completely a detrimental thing as it encourages entrepreneurs to imagine creatively on the platform, allowing for them to showcase the fun, personalized sides of their brand name. More than time, authorities predict there will be a fairer distribution of users across age groups as Gen Zs improve up and as the app ages.

Los Angeles serious estate agent Dylan Brush began sharing luxurious houses on TikTok in January 2020. About time, a person of his posts turned viral. Displaying a $40-million rest room brought him 1.3 million views and elevated his variety of followers to 12.5k.

“I can get my attributes across far more eyes and a lot more folks by putting up it on TikTok and going viral than I can with regular internet marketing,” Brush claims.

The reason why TikTok will work so nicely as a serious estate social media marketing and advertising instrument is simply because it shows users what they want to see. Every user’s “For You” site (home website page feed) is made up of a mix of videos very similar to what they have watched in the previous. Like YouTube, the size of time a person spends viewing a specific online video and the terms a user varieties into the search bar will be utilized to generate their “For You” website page. So people today who are interested in actual estate will see genuine estate articles.

Montreal investor and real estate coach Tat Londono has 2.4 million followers on TikTok. Odds are you have viewed 1 or two of her authentic estate investing videos, which occasionally get controversial. She focuses on educating would-be actual estate traders by her webpage.

But it’s not just serious estate investing with her. She handles real estate getting and providing, serious estate agent suggestions and luxurious manner.

Rather of typical guidelines and tips videos, Londono has amassed tons of likes and followers by exhibiting situation scientific studies and serious-everyday living examples of how she invests in genuine estate. For case in point, this video clip, which has been viewed 2.2 million times, demonstrates how she designs to make generational wealth utilizing the dwelling hacking serious estate system.


1. Acquiring shorter captions allows to continue to keep people’s interest on the video.

2. Decide on matching music for your movie. Note how she uses the suitable tracks to match the “badass mom” vibe she preferred to convey in the online video.

3. Include things like pertinent, trending hashtags but don’t overdo it.

Even though even now a rather fledgling agent in New York City in the wake of the pandemic, Madison joined TikTok like numerous other persons – out of curiosity. She had “no expectations whatsoever” from her TikTok real estate account, which she branded TheNYCagent. But items adjusted when she started out putting up condominium tours on the app. She been given additional than 200 requests for a single specific home.

Now she has grown her follower base on TikTok to more than 100,000 and amassed 1.3 million likes on her films. Her video clips contain residence listing descriptions, basic safety tips, relationship advice, amusing videos and enjoyable facts. Her video clips are primarily about New York Town. This may well indicate she gets much less views, but she will get far more inquiries.


1. If you want to make substantial-good quality potential customers, stick to a specialized niche. For example, what do you want to be recognized for? Condos? It could also be primarily based on your assistance spot. Madison makes use of plenty of NYC-centered hashtags to maximize her sights.

2. Madison’s video clips often borrow principles from the dating world and use them to her serious estate client parody clips. These make her movies far more relatable and engaging.

Victor Chan is a authentic estate agent and investor with Re/Max Realtron in Markham, Ont. who has amassed a 100,000 follower foundation on TikTok. His movies have produced shut to 179,000 likes on the platform. Nonetheless, there is no massive inventive slant. Relatively, he concentrates on educating authentic estate purchasers and sellers about true estate procedures and the current current market. He also from time to time places out some “when my shopper suggests-type” droll films. The objective of his video clips is to simplify authentic estate for the common Millennial or Gen Z customer.


1. Know a ton about your sector. Millennial and Gen Z dwelling consumers want to employ Realtors who are market place experts.

2. Produce movies continuously. Chan results in videos day-to-day.

While there is space for setting up and utilizing superior-high quality gears when you want to degree up your TikTok game, users on TikTok never want perfection. They want to see the reliable aspect of your model. This is why most TikTok video clips are shot on iPhones. TikTok is miles aside from LinkedIn. It is a playful system and people mostly want to see entertaining and entertaining written content. So if you can be spontaneous, pleasurable, clearly show vulnerability often and aren’t digicam-shy, TikTok is for you.

Like most other social media platforms, the extra material you build on TikTok, the much more exposure you are going to very likely get. However, if you cannot adhere to a daily TikTok putting up plan, never set out fluff. Consider to set out three video clips weekly. Tat Londono, for example, posts 4 periods each 7 days. She blocks out time every morning from Monday to Friday to strategy out and generate a person enjoyment TikTok video clip and a few instructional video clips.

Just one of the primary execs of marketing your authentic estate company on TikTok is that it is a single of the most effective spots to be if you’re a novice Realtor. As extensive as your articles is qualified to a distinct viewers, you have the prospect to develop brand recognition on TikTok. In this article are some matters you must know about the TikTok algorithm:

1. TikTok favours localized content material. So it’s effortless to reach consumers in a distinct city by incorporating certain hashtags.

2. The algorithm curates information for end users on the “For You” web site. When you make a video, your video clip will get demonstrated to 300 to 500 men and women. If 70 for every cent of these people today watch the online video to completion, your online video could go viral.

3. It has a rigorous policy about phony sights. Men and women who use bots to increase video sights will most likely have their see count reduced to zero.

You’re not usually able to get bursts of suggestions for primary TikTok videos but you can leverage on other people’s written content. TikTok duets let you to make replicas of an currently existing video. This could be one of your past films or that of an influencer. Nevertheless, you can not duet with just about every type of video clip. The online video you want to construct on has to have duets enabled.

On TikTok, the keyword is curiosity. Just like on Instagram, people can lookup for hashtags based mostly on their passions. TikTok’s algorithm populates films that match a user’s lookup question in the “discovery feed.” But that is not all. When manufacturer-new video clips characteristic these hashtags, the video clips are proven to persons who have interacted with the hashtag before. This usually means that creators can get tons of eyeballs on their content swiftly. Even though there is no restrict to the selection of hashtags you can use on TikTok, experts advise making use of amongst a single to 5 hashtags.

TikTok hashtags can also be utilized to leap on tendencies. It is a bit similar to Twitter in that you can hop on a viral challenge, for example, a trending dance design and style. You can generate your have variation, then include the suitable hashtags to improve your views and pursuing.