Residents of Jacksonville apartment complex offended by reference to ‘the hood’ in manager’s email about loitering

ByLinda V. Selden

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JACKSONVILLE, Fla. – The Information4JAX I-Team is hunting into problems about a Jacksonville apartment complicated wherever some citizens say they are offended by the language employed in an e-mail from their assets manager.

In the message warning hundreds of inhabitants of Lofts at Brooklyn to halt loitering in the parking large amount, home supervisor Nicole Youngblood writes in part:

“It has been brought to our interest that there is a great deal of loitering occurring in the parking large amount in the evenings. I want you to know that if you are aware of your visitor ‘hanging out’ in our parking large amount YOU, the lease holder will be in violation. This is the only warning you will get. We are not ‘the hood’ and it will not be taken care of as these kinds of.”

The message despatched to residents of Lofts at Brooklyn was shared with Information4JAX. (Copyright 2022 by WJXT Information4JAX – All legal rights reserved.)

A resident who spoke with the I-Crew mentioned the e mail was sent past Wednesday to all of the inhabitants of the complex in between Riverside and downtown. She calls the language of “we are not the hood” socially tone-deaf.


“The climate that we’re in appropriate now, it really just form of felt extremely hurtful in a way,” mentioned the renter, who did not desire to be recognized out of panic of retaliation. “What they may perhaps consider what the hood is like a bunch of individuals hanging out, every person just conversing or however they think about the hood, I’m not guaranteed, but I felt like they had been referring to it in a derogatory time period.”

The I-Group went to Lofts of Brooklyn on Wednesday morning to discuss with the property manager. Youngblood met the I-Staff at the door but was unable to converse about the electronic mail.

The I-Staff also attained out to administration and acquired the subsequent reaction in the afternoon:

“We had been designed knowledgeable of the e mail that was despatched to the inhabitants of the Lofts at Brooklyn and are addressing the articles with the assets supervisor. We try for all citizens residing at our communities to have a exceptional practical experience and figure out that how we talk with our residents impacts a substantial portion of their practical experience.”


Residents say management could have worded their loitering warning differently, leaving out the phrase “we are not the hood.”

The renter who the I-Group spoke with claimed, in general, she has experienced a beneficial encounter residing at Lofts of Brooklyn and stated management has been responsive in the previous.

Copyright 2022 by WJXT Information4JAX – All rights reserved.